The new project "Montuliveto - The Park in Pistoia" includes a total area of 16 thousand square meters, inhabited by magnolia, cypress, olive trees, old cedar trees and sea pine: Monteoliveto Srls works in cooperation with the Monolithic Cultural Society to redevelop the entire park, through rethinking Replacing markers and creating sports areas, for four-legged friends, as well as children's games and a fitness track.
The new Mico
One of Montuliveto's goals is to integrate as much of the nationality and local associations into the management of the park, which can live throughout the year, at any time of the day or evening. A protector of active citizenship, guarded by the new mascot of the park: "Micco", the symbolic bear of Pistoia, turned into a ridiculous and good guide to the attractions of the park. Visual identity and graphic coordination were studied by We Rad, a communications agency specializing in designing brand strategies for medium and large companies.
